I’m an experienced content creator, copywriter and communications professional who has extensive experience in both digital and traditional media. I’ve written websites, social media, video and other digital media. I’ve also written for print media and developed collateral, newsletters, white papers and other traditional media.
I work with many types of healthcare organizations, including:
- Acute care hospitals
- Behavioral health hospitals
- Physician practices
- Surgical centers
- Urgent care centers
- Free-standing emergency departments
- Electronic Health Records (EHR) software
- Healthcare insurance and Medicare plans
In addition to more than 20 years of experience writing for the healthcare industry, I am experienced in business-to-business (B2B) marketing. That makes me ready to work with businesses that provide products and services to the healthcare industry.
I adopted digital marketing early in my career. I learned to code in HTML and built my first website for a client in 1996. Since then, I have continued to learn as much as I can about digital marketing and believe it is an essential part of any marketing program. At the same time, my experience with traditional marketing vehicles means that I can work with whatever medium best meets the needs of each client and project.
From 2010 to 2016, I was Manager of Internet Marketing Services for a Fortune 500 hospital management company that has annual revenues of more than $10 billion. I held the primary role in developing the digital marketing strategy for the corporation, and managed a team of 11 writers and designers, as well as third-party vendors. Together, we developed, maintained and managed several dozen websites for the company’s acute care hospitals, behavioral health hospitals and corporate initiatives; implemented an extensive Search Engine Optimization (SEO) program and managed Google Adwords pay-per-click advertising campaigns.
Writing has always come easy to me
I started college as an architecture major at Syracuse University but took the advice of a professor who saw that I was much more successful with my coursework that involved writing. I transferred to Temple University and changed my major to journalism. That turned out to be one of the best decisions I’ve ever made.
I began my career as a newspaper reporter in New Jersey, then became a business reporter at a weekly Philadelphia business newspaper. It wasn’t long before I was offered a job as a writer at one of the finest public relations agencies in the region: Weightman Schaefer Public Relations.
I was able to do a lot of great work at the agency, including writing and producing a video about toilet paper for Scott Paper Company that generated three-and-a-half minutes of airtime on “The Tonight Show With Johnny Carson.” (Watch the video) I’ve worked with many companies and a lot of great people, including a division of Mars, Inc., Marriott Hotels and Resorts and Automatic Data Processing (ADP).
I left Weightman Schaefer to join the staff at the Philadelphia office of Golan-Harris Public Relations, a division of Foote Cone & Belding. While I was there, I led the account team that developed a business traveler initiative for Marriott Hotels and Resorts.
An early online user
The online world captured my attention in the mid-1980s when I would log onto CompuServe, Genie and Prodigy at night (because the hourly rates were lower) using a 300-baud modem. When the Internet arrived, it did not take me long to see its potential of the Internet and by the mid-1990s, I was helping clients move onto the Web.
I am eager to talk with you to discuss how I can help you achieve your objectives and connect with you target audience.