Whether it’s for a hospital, physician practice, behavioral health facility or a solo practitioner, I can help you take advantage of build relationships with your patients and the community.
I spent 15 years working for one of the largest hospital management corporations in the nation. During that time, I gained a lot of experience and insight into how people use medical services and healthcare providers.
One of the most important lessons I’ve learned is that there is often a disconnect between what health care providers say about themselves and what their patients want to know.
When a person is looking for healthcare services for themselves or a relative, it is an emotional experience. They are looking for hope and peace of mind. They want to know that the health care providers they choose to work with think of them as people, not just cases. But many hospitals and providers don’t talk to patients that way.
Instead, many hospitals and healthcare providers talk about themselves. They want to talk about the technology they use or the latest awards they’ve won. They want to tell people all about themselves instead of talking about what people want to know.
Here’s an example. Have you ever seen hospital advertising that features new surgical technology, such as robotic surgery? The hospital has probably spent a couple of million dollars to purchase and install the equipment and train their staff in how to use it. So, they want to make sure that patients know all about the new equipment.
But do patients care? My guess is that no patient has ever looked at an advertisement robotic surgery and said to themselves “That robotic surgery looks good. I want to get myself some of that surgery.”
What do patients want to know? They want to know what can be done to make the pain in their hips or knees go away. They want help losing weight. They want someone who can help their mother or father deal with cancer.
That’s what I can bring to you. I can help you talk with people about their concerns. I can help you answer their questions. I can help you address their concerns. Most importantly, I can help you build and maintain lasting relationships with your patients and your community.
To find out more, call me at 267-987-9531 or send me an email here.