Here are samples of print work written by Jim Samuel
St. Mary’s Regional Medical Center, Enid, Oklahoma
Northern Nevada Medical Center, Sparks, Nevada
South Texas Health System, Rio Grande Valley, Texas
Lakewood Ranch Medical Center, Bradenton, Florida
Auburn Regional Medical Center, Auburn, Washington
Here are sample radio commercials written by Jim Samuel
Here are links to some television commercials written by Jim Samuel
Aiken Regional Medical Centers, Aiken, South Carolina
“I Choose” was a series of 18 television commercials, radio spots and print ads that featured real patients and physicians explaining why they chose Aiken Regional Medical Centers. The campaign ran over a one-year period.
- I Choose – Andrew Siders
- I Choose – Sheriff Michael Hunt
- I Choose – Sally Fickling
- I Choose – Donna Bedgood
- I Choose – Vaughn Massie, MD
- I Choose – Greg Eaves, MD
Valley Health System, Las Vegas, Nevada
These commercials featured actor John Ratzenberger, best known for his role as Cliff Claven in the television show Cheers. The commercials were part of an ongoing campaign called “ER Just Got Easier” that was developed to show how some innovations at the five Valley Health System hospitals in Las Vegas were making ER visits easier for patients and their families.
Prior to the start of the campaign, I worked with the IT department at the company to develop a web-based application called “ER Reserve” that let patients use the website to reserve a time in the ER for cases that were not life threatening. We also worked together to create a module that listed the average wait times in the ER on each hospital’s website.
The campaign included the two TV commercials below, print advertising, signs on local taxi cabs, printed coffee cups that were distributed at a local coffee shop and extensive public relations activity. I wrote the script for the two spots below.